If we create for “someone,” we imply that it’s not for others.
[Read more…]Seth’s The Practice: “68. Selling Is Where the Juice Lies”
Enrollment.
[Read more…]Seth’s The Practice: “67. Selling Is Difficult”
A dance with possibility and empathy.
[Read more…]Seth’s The Practice: “66. The Confusion: Is a Hit Good?”
Good, but not a good goal.
[Read more…]Seth’s The Practice: “65. Four Kinds of Good”
Echoes of “the smallest viable audience.”
[Read more…]Seth’s The Practice: “64. Three Kinds of Quality”
Choose creative magic.
[Read more…]Seth’s The Practice: “63. Three Thousand Sold”
Ten years ahead of their time.
[Read more…]Seth’s The Practice: “62. And Maybe You’re Trying to Do Two Things at Once”
A recipe for unhappiness.
[Read more…]Seth’s The Practice: “61. But Maybe It Needs More Work”
“Shipping means that it’s for someone.”
[Read more…]Seth’s The Practice: “59. ‘Someone’ Saved TV”
But I liked Gilligan’s Island…
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